NINA MAGON HAS MASTERED
THE ART OF SCALE

LEVERAGING LUXURY FROM DESIGN TO BUSINESS, INTERIOR DESIGNER NINA MAGON HAS MASTERED THE ART OF SCALE.

Nina Magon had a $1,000 budget for one of the first design projects that changed the trajectory of her interior design career. Today, the Houston-based luxury interior designer works exclusively with millionaire and billionaire clients. Not only does this offer creative flexibility (“When we work with generous budgets, we can fully express the breadth of what we do,” she explains), it shores up the business: “Over the past few years, our client profile has evolved into a predominantly high-net-worth audience. That was not the case before,” she says. “During COVID-19, we had to make a strategic decision: Who are the clients who remain steady even if the markets shift? In our experience, the individuals with significant wealth are the least affected by volatility. That realization is what drove me to pivot.”